Why so is there a bifurcation as RTB and Programmatic. Are these 2 different methods? or 2 different acts altogether?
To clarify the confusions, Programmatic is an extension to RTB or in simple words an enhancer to buy or sell your digital assets effectively using RTB mechanisms and platforms.
If we think of RTB, it's a methodology which help to manipulate and deliver/exchange the media online. Though, it has some predefined data-set to perform this operations, it accumulates the overall performance of buying and selling. Now if we go about Programmatic, it senses this data and analyzes better decisions to improve the overall results of transaction.
In short, If RTB is the heart of overall online transaction which keeps the things moving and operating. Programmatic gives an mind to think about operational track and helps to decide whether and how to go about further operations concurrently.
In my words, don't think much about them separately, but look as an overall suit of strategy which can help to improvise your online potentials.
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