Core of media buying:
The term itself explains a lot. But to know the exact root of Media let's go with an example. Who will buy? the buyer. Why will he buy? to re-sell or use for himself.
What is Media? Media is anything that needs to be advertised. Brand awareness, marketing, promotions are the sources of media. For e.g. X guy needs to launch his brand in the market, so he'll channelize all the marketing spend across the possible channels like newspaper, email, radio, digital, programmatic etc. So basically, he'll hire someone (agency) or himself create the media for marketing strategies such as banners, hoardings, jingles, videos etc.
What will he do of that media? The media has to be spread in the market through appropriate channels to reach the probable audience of business. So here, Media buyers will be the mediator or arranger for him to enhance the reach to prospecting audience ( viz. potential customers) and implement the various tactics to improvise their ROI.
Media Buyers in Programmatic:
They will route you through the optimal channel by which you can optimize your digital spend and achieve guaranteed result in terms of ROI. They will enhance overall brand experience for end customer by imposing the best of the strategies required for your business. Starting from Media planning, building media, platforms, operations and overall performance marketing.
They will enlarge the horizon for traditional marketing strategies to widely accepted new channels like, video, native and programmatic. It may be difficult to accept the channels for Indian market since, most of the people just know the terms and invest blindly. But, it becomes more tricky when it comes to performance comparison within the agencies, trading desks or platforms and thus expect more out of it..
The term itself explains a lot. But to know the exact root of Media let's go with an example. Who will buy? the buyer. Why will he buy? to re-sell or use for himself.
What is Media? Media is anything that needs to be advertised. Brand awareness, marketing, promotions are the sources of media. For e.g. X guy needs to launch his brand in the market, so he'll channelize all the marketing spend across the possible channels like newspaper, email, radio, digital, programmatic etc. So basically, he'll hire someone (agency) or himself create the media for marketing strategies such as banners, hoardings, jingles, videos etc.
What will he do of that media? The media has to be spread in the market through appropriate channels to reach the probable audience of business. So here, Media buyers will be the mediator or arranger for him to enhance the reach to prospecting audience ( viz. potential customers) and implement the various tactics to improvise their ROI.
Media Buyers in Programmatic:
They will route you through the optimal channel by which you can optimize your digital spend and achieve guaranteed result in terms of ROI. They will enhance overall brand experience for end customer by imposing the best of the strategies required for your business. Starting from Media planning, building media, platforms, operations and overall performance marketing.
They will enlarge the horizon for traditional marketing strategies to widely accepted new channels like, video, native and programmatic. It may be difficult to accept the channels for Indian market since, most of the people just know the terms and invest blindly. But, it becomes more tricky when it comes to performance comparison within the agencies, trading desks or platforms and thus expect more out of it..
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